Established 1 April 1974, MSL Digital (Formerly trading as Foto Shangri-La) opened its first retail outlet at Equatorial Hotel Kuala Lumpur, Malaysia. MSL Digital has come a long way from it’s humble beginnings as a small retailer in photographic equipment with a staff force of only 5 employees. Today, MSL Digital is a market leader in retail and online for Gadgets & Accessories, comprising of retail outlets in the Klang Valley and online stores in Shopee & Lazada. Another related business activity is the importing and exporting of related products.

In March 2007, MSL Digital expanded by opening our first Sony Centre at Mid Valley Megamall, selling full range of Sony products such as Digital Cameras, Video Cameras, TV, Home Theatres, PlayStation, MP3 Players, Headphones, Earphones, Portable Speakers, Voice Recorders and related accessories. It is more than just a one-stop Sony Centre providing great value products. To date, Sony Centre at Mid Valley Megamall is still the top and preferred Sony Centre in Malaysia.

MSL Digital ventured into the online channels in September 2015 and now have own online stores in addition to stores in Lazada, Shopee & Lelong, selling brands like Sony, GoPro, Fujifilm, Jabra, Skullcandy, Fiio, iFi, AfterShokz, JayBird, etc. MSL Digital also manages other brand stores like Sony, GoPro and JayBird official online stores. We ship hundreds of orders daily to happy consumers all over Malaysia. Most of our products are shipped out from our warehouse within 24 business hours.

MSL Digital’s latest e-commerce enabler expansion in October 2020 assisted companies / brands to execute its digital strategy through a one-stop solution. We cover the whole marketplace digital process, from setting up to integration, fulfillment of orders to delivering to customer’s doorstep and after sales service.

June 2019, MSL Digital expanded into the courier business, opening a MBE store at Jalan Sultan Ismail (Beside Maybank Bukit Bintang), offering courier services such as Fedex, DHL eCommerce, TNT, Aramex, PosLaju, Gdex, City-Link, etc. MBE Jalan Sultan Ismail also serves as E-commerce drop off point for Lazada & Shopee sellers as well as collections and returns for Lazada customers. Other services like mailbox rentals, printing, photocopy, etc are also available.

MSL Digital is committed to continue its excellent track-record by offering the very best in retail and online retail experience for our customers.